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Tips and tricks for your website (it does still matter)
We’re continuing our discussion of how to get the most from your business website. (Read the first installment.) If you haven’t already, sign up for Google Analytics, a free service that tracks key...
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When it comes to social media, you have to ‘own it’
Social media is one of the most amazing innovations in the history of marketing. It’s a megaphone aimed directly at your target audience. And as a bonus, it charts the audience’s reaction to your...
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Getting the most from Facebook
Here’s an astounding number: 2.41 billion. That’s how many accounts are on Facebook. Of those, 1.59 billion—more than half—log on daily. Let’s take a closer look at how to get the best results when...
View ArticleHow businesses can get the most out of Facebook
Here’s an astounding number: 2.41 billion. That’s how many accounts are on Facebook. Of those, 1.59 billion—more than half—log on daily. Let’s take a closer look at how to get the best results when...
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Instagram should be part of most marketing strategies
Is your business on Instagram yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Instagram is a great addition to your marketing strategy,...
View ArticleInstagram should be part of your social media strategy
Is your business on Instagram yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Instagram is a great addition to your marketing strategy,...
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Pinterest is a place for doers
Pinterest is a visual playground for hobbyists, do-it-yourselfers and creative minds looking for inspiration. It’s also another social media channel that many business owners overlook in terms of...
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LinkedIn: Social media that means business
Think of LinkedIn as Facebook for business professionals. Users ask to “link” their accounts with each other, building their own networks of contacts. With more than 500 million members worldwide,...
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Ann Edelman: Add your how-to to YouTube
How big is YouTube? As a provider of video content, it’s larger than any single TV network. It’s also the internet’s second largest search engine. Yet, of all the social media channels we’ve discussed,...
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Is influencer marketing small enough for your business?
In an age when consumers are highly informed and actively seeking new products, influencer marketing is a powerful B2C option. Yet, for small businesses and startups, it’s often regarded as out of...
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